From the new data released by Cloudflare on December 17, 2021, TikTok overtook Google and Facebook for the first time at the end of 2021 and ranked first. Now TikTok is basically seen as the Jitterbug in 2018, with potential and huge development space. Many people first want to seize the opportunity again and start to bring goods out to sea to capture the dividend. However, because the market environment at home and abroad is not the same, the way to bring goods is certainly not quite the same, the following to say specifically about TikTok to bring goods of those things.
I. TikTok data marketing tools
If you want to bring goods, you either have to sell the goods yourself or find the creator, and find the goods that the audience wants. But overseas cultures and market environments are different, so it's still hard to get started. So in terms of finding creators and finding goods, it is important to analyze thoroughly and consider carefully. Of course, the most reliable way is to look for TikTok data marketing tools, comprehensive and objective to assist you in bringing goods.
(A) Third-party data marketing platform
1.PiPiads
You can directly view video heat, delivery data, CPM and other related data. Merchants can view the creators' videos on the platform to make product selections and improve the burst rate.
For example, the following chart
2.Tikmeta
Tikmeta data belongs to the TikTok data analysis tool with both account data analysis + product selection function. tikmeta introduces different functional sections such as popular product list, popular videos, popular dares, etc. The section is relatively friendly to cross-border groups such as MCN agencies, brands and short video creators for product selection and marketing.
If you want to know which creators of similar products are selling on TikTok? How well do they sell? Directly find the data situation of the product on Tikmeta and check the corresponding creators with goods data.
(B) TikTok official data marketing platform
TikTok creator marketplace
The official platform for advertisers and creators to cooperate on TikTok will be officially provided by TikTok with specific information about fan portrait, growth trend, the ability to choose collaborating celebrities based on data, performance videos, etc.
Two, TikTok with quality programs - affiliate program!
(A) What is the TikTok affiliate program?
1.
(1) For creators: TikTok Affiliate Program connects creators and businesses through commission-based product marketing. Creators enhance their creativity and influence by demonstrating the quality and efficacy of their products through short videos or live streaming, from which they receive a certain amount of commission.
(2) For businesses: TikTok Affiliate is a channel for them to market their products. They can find influential creators on TikTok through the affiliate program, and these creators can help brands connect with buyers, thus increasing brand influence and sales.
2. Affiliate Program Benefits
Merchants and creators have their own resources to bring goods, and merchants have supply chains and sales needs in their hands. tikTok creators are very strong creators, have strong traffic attraction ability, and have the need to realize cash. their cooperation saves a lot of time and sells goods quickly and effectively. Merchants save the process of blind search, and creators save the pressure of payment for goods can be more attentive to the production of videos with goods, thus reaching a quality e-commerce business ecological closed loop.
At the same time, the TikTok affiliate program is an official platform, which can play a protective role for the cooperation between merchants and creators.
( B ) What are the types of TikTok's affiliate program
1. Open Program
It means that all TikTok creators can bring the specified products in the store!
2. Targeted program
This is a program where TikTok merchants open their stores to certain designated products for certain creators to bring.
If the selected creators see the merchant's invitation in the backend of TikTok and think the products are good, they can add them to the window of their account and help the merchant bring the products.
3. Store plan
This means that the creator can freely choose to bring all the products in the store.
Merchants can set a uniform commission for all the products in the merchant center at once, so you don't have to bother to count them one by one, just set the base percentage.
Here is a hint, in TikTok's hierarchy, the display priority of commission ratio in the above three plans is: "Targeted Plan > Public Plan > Store Plan".
(C) TikTok Affiliate Program Operation Guide
Take the "Open Plan" of the affiliate program as an example
1. How to create an open plan
Step 1: Find the affiliate program - select Program Management - click Open Program - click "New Open Program" at the top right of the page " - create a public plan
Step 2: Select one or more products in saleable status - click "Next" to edit the plan
2. When creating a public plan, the following three states of products are available.
(1) Available: the item can be added to the plan
(2) Shelf: the product has been removed from the platform
(3) Existing plan: the goods are already in a plan
We usually select the products to be promoted from those showing the "available" status.
Step 4: Here is optional - fill in the commission rate or the testimonials for each product
[ Tips ]
About commission rate: The commission rate should be between 1% and 50%.
About the testimonial: you can describe the key information of the product and product features and other related content here, the testimonial can fill in more than 500 words, but we recommend using concise and concise vocabulary to express the key content of the product, do not really need to fill up 500 words.
[ Note ] here can fill in the scope including but not limited to: product design / type / touch / material / fabric / color / use of scenes / function and other related content.
Step 5: Choose whether you need to review the creator
The public program is mainly for TikTok creators from all platforms.
Step 6: Click "Submit"
[ Note ] After submission, there will be a page prompting merchants whether their plans are created successfully, merchants should pay attention to check the information on this page.
At the same time, the prompt page will also have the option to "add another", if you want to push special goods, you can take a store multiple plans to operate.
(D) How to manage creators
Let's continue from the above, what if you click "agree" and need to apply for TikTok creator?
The steps are as follows.
Step 1: Find the top right corner of the "Open Plan" page - click "Manage Creators
Step 2: Select "Agree" or "Reject" the received creator application
[ Tips ]
1. Open this section and we will see three kinds of application status: "Agree", "Pending", "Expired". -You can agree, reject or delete these creators' applications to you in bulk, and we can reject them after screening them as unsuitable.
2. Once you have opened the affiliate program, and need to be audited by the merchants, it is recommended to check the background more often.