Recently have been learning how to make TikTok ads run faster and more stable, related information brush to the eyes, and finally small super in the massive information library organized these 4 points of dry goods, which is really useful.
1, advertising optimization skills - to improve the quality of advertising material
TikTok advertising material quality is particularly important, when users see the content of your ads, the first thing that comes to the eye is the advertising material itself. Only if the quality of the advertising material is satisfactory, users are likely to have a deeper understanding, thus increasing the click-through rate.
So what kind of material can be considered as high quality advertising material? How should high quality material be produced?
High-quality TikTok ad design materials need to be: appealing to students' eyes + good experience + matching copy
The above aspects need to be implemented more specifically, i.e. creating an innovative cover, creating the most intuitive creative copy, and having smooth shooting skills. In addition, the text should be consistent with the product, so that the users will not have a psychological gap, which will cause the loss of customers.
AdWins includes millions of TikTok advertising materials, covering 50+ popular countries/regions around the world. Whether you are a novice or a veteran, you can use AdWins as a resource to inspire your creativity and create more innovative advertising materials.
【Note】How to optimize the placement of TikTok ads, do not forget the authenticity of the material while improving the creativity of the guide ads.
2. Advertising optimization tips - precise crowd targeting
Crowd targeting is an important part of TikTok ads, which not only determines the direction of TikTok ads, but also the target audience of our ads. If the crowd targeting is not precise, it will directly affect the conversion effect later.
Therefore, to optimize the placement of TikTok ads, you should do a good job of crowd orientation.
Through TikTok, you can precisely find the audience groups for your ads. These audiences can target multiple dimensions, including gender, age, interests, geographic location, etc. If targeting audiences manually is difficult for you and takes time to test, you can try to attract a wide audience and let TikTok's intelligent system find audiences that are interested in your product.
Another way to optimize targeting is to create similar audiences for your high-value customers. This means that TikTok will look for audiences with similar profiles to your current customers, thus increasing the chances that the audience will interact with your ads or convert.
3. Ad optimization tips - optimize landing pages
Landing page is a page that users enter after clicking TikTok ads, it is also a business/product detail page, it is the last step to collect and analyze customer forms and contact customers, if the landing page cannot retain users, then all the efforts made before will be in vain.
Regarding the production of TikTok ad landing page, the following three points need to be noted.
1) The copy should capture the user needs and hit the user pain points.
2) The layout of the page content should be able to make users stay and be attractive.
3) Conversion buttons should be prominent, with different conversion text to guide users to click on the consultation.
4. Advertising optimization skills - strengthen the stare monitoring
If there is little scientific and effective maintenance of the actual broadcast after the advertisement is placed, it will make the advertisement no gain, and even the previous investment energy is put to the torch,. Because there are many phenomena that are unpredictable after advertising, just like stock speculation. And the actual work of advertising stare monitoring is to record the whole process of all the advertisements broadcasted or published by the media, which can accurately grasp the time, number, version, location and other aspects of information of the advertisements broadcasted. It helps advertisers to arrange their budgets reasonably and correct their advertising strategies in time, and it can also grasp the trends and patterns of competitive advertising.
Through TikadproAd Manager, we can get the difference between the effect of each channel in time, so as to lay a certain foundation for the subsequent online promotion to make timely adjustments. It also enables batch management of multiple accounts to improve advertising management efficiency.
These are today's top 4 tips on TikTok ad placement optimization, hope it can help you. If you have more questions about TikTok advertising promotion and operation, welcome to discuss and exchange with us.